This evening, I was trying to explain the concept of Groundhog Day to our friend Marine (she is from France).
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Posted by Andy Ebon on Tuesday, February 2, 2010 at 8:36 pm
Filed under Marketing Maintenance, Planning & Strategy, Recession Tactics · Tagged Andy Ebon, econommists, France, Groundhog Day, pundits, Wedding Marketing Authority, wedding marketing plan
Just because you tried something in the past that succeeded or failed, don’t assume that if you repeat the exercise you will get the same result.
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One key way to set your company apart from the competition and attract new business is to be generous with your expertise.
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Posted by Andy Ebon on Monday, January 11, 2010 at 1:36 am
Filed under Andy's Campaigns, Best Practices, Planning & Strategy, Recession Tactics, Selling Techniques · Tagged Andy Ebon, business expertise, generous, wedding, Wedding Marketing Authority
‘My way or the highway,’ as a manner of doing business, no longer cuts it.
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Posted by Andy Ebon on Friday, January 8, 2010 at 1:04 am
Filed under Andy's Campaigns, Best Practices, Planning & Strategy, Recession Tactics, Selling Techniques, Telephone · Tagged Andy Ebon, bride, faq, telephone hotline, text messaging, wedding marketing
Advertising classes have always focused on the concept of the Unique Selling Proposition. The element that makes your business different than its competition.
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Posted by Andy Ebon on Thursday, January 7, 2010 at 1:18 am
Filed under Andy's Campaigns, Best Practices, Image & Identity, Intangibles, Planning & Strategy, Productivity, Purple Cows, Recession Tactics, Selling Techniques · Tagged Andy Ebon, business identity, competition, Purple Cow, Seth Godin, unique selling proposition, Wedding Marketing Authority
The reality of selling-to-the-bride is the you don’t do it in a vacuum. More often than not, the bride’s awareness of your business is fueled in a variety of ways; many of them indirect.
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Posted by Andy Ebon on Wednesday, January 6, 2010 at 1:12 am
Filed under Andy's Campaigns, Best Practices, Planning & Strategy, Recession Tactics, Selling Techniques · Tagged Andy Ebon, bride, gatekeepers, Relationship Marketing, wedding marketing
