Charitable donations aside, when giving ‘samples’ of your product or service, the general purpose is for creating awareness and spreading word of mouth promotion.
Self-inflicted marketing and business planning weekend
October 8, 2010 By 2 Comments
Another soft-holiday, the 3-day weekend for Columbus Day is upon us. I have lots of options.
Wedding MBA: A sea of open minds, searching for nuggets
September 18, 2010 By 1 Comment
Since early 2008, the business of conferences has been in a funk (that’s a technical term).
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