A few days ago, I posted an item about goal setting, strategy and tactics, for a successful convention experience.
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Posted by Andy Ebon on Friday, February 12, 2010 at 9:33 am
Filed under Image & Identity, Meetings, Seminars & Conferences, Planning & Strategy, Relationship Marketing, Selling Techniques, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, bridal show, conference, Mobile Beat, public speaking, sales, trade show, Wedding Marketing Authority
Showing a testimonial, giving a quick highlight, or running a 5-minute company demo are ALL good uses of video
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Posted by Andy Ebon on Saturday, January 16, 2010 at 1:38 pm
Filed under Planning & Strategy, Selling Techniques · Tagged Andy Ebon, computer, flat screen, iPhone, laptop, smart phone, television, tv, video, wedding marketing
Just because you tried something in the past that succeeded or failed, don’t assume that if you repeat the exercise you will get the same result.
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One key way to set your company apart from the competition and attract new business is to be generous with your expertise.
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Posted by Andy Ebon on Monday, January 11, 2010 at 1:36 am
Filed under Andy's Campaigns, Best Practices, Planning & Strategy, Recession Tactics, Selling Techniques · Tagged Andy Ebon, business expertise, generous, wedding, Wedding Marketing Authority
‘My way or the highway,’ as a manner of doing business, no longer cuts it.
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Posted by Andy Ebon on Friday, January 8, 2010 at 1:04 am
Filed under Andy's Campaigns, Best Practices, Planning & Strategy, Recession Tactics, Selling Techniques, Telephone · Tagged Andy Ebon, bride, faq, telephone hotline, text messaging, wedding marketing
Advertising classes have always focused on the concept of the Unique Selling Proposition. The element that makes your business different than its competition.
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Posted by Andy Ebon on Thursday, January 7, 2010 at 1:18 am
Filed under Andy's Campaigns, Best Practices, Image & Identity, Intangibles, Planning & Strategy, Productivity, Purple Cows, Recession Tactics, Selling Techniques · Tagged Andy Ebon, business identity, competition, Purple Cow, Seth Godin, unique selling proposition, Wedding Marketing Authority
