Wedding MBA, the mega-conference about the business of weddings is taking place in Las Vegas, September 21 – 23, at the Las Vegas Convention Center.
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Posted by Andy Ebon on Wednesday, August 25, 2010 at 9:15 am
Filed under Meetings, Seminars & Conferences, Planning & Strategy, Recession Tactics, Resources, Selling Techniques, Wedding Business News · Tagged Andy Ebon, Las Vegas Convention Center, Wedding Marketing Authority, wedding mba
We have heard volumes, over the last couple of years about recession. Many people in business, today, had not experienced a significant economic downturn in their lifetime.
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Posted by Andy Ebon on Thursday, July 15, 2010 at 2:40 am
Filed under Planning & Strategy, Recession Tactics, Selling Techniques, Wedding Business News · Tagged Andy Ebon, bellagio, Cosmopolitan hotel, deflation, Las Vegas, Las Vegas City Center, recession, Southwest Airlines, Wedding Marketing Authority, Wynn Las Vegas
As the audience soaked up the question to, and answers from, the panel of 7 brides (no brothers), one could tell what those listening wanted to hear.
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Posted by Andy Ebon on Monday, July 12, 2010 at 12:54 am
Filed under Brand, Image & Identity, Ethics, Intangibles, Meetings, Seminars & Conferences, Planning & Strategy, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, brides panel, disclosure, Las Vegas Wedding Network, transparency, Wedding Marketing Authority
Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping, in its generalization.
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Posted by Andy Ebon on Friday, July 9, 2010 at 9:31 am
Filed under Blogs and Blogging, Copywriting, Facebook, Headlines, Internet Marketing, Marketing Maintenance, Offline Marketing, Online Marketing, Planning & Strategy, Print Media, Selling Techniques, Twitter, Websites, Wedding Trade Shows · Tagged Andy Ebon, wedding marketing, Wedding Marketing Authority, wedding mba, wedding media
Every decision you make about advertising, networking, printing, website, social media, and a host of other opportunities, comprises your total wedding marketing effort.
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Wedlock is inviting you to sample a webinar presentation, by Andy Ebon, titled: Business Success Through Association.
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Posted by Andy Ebon on Thursday, July 1, 2010 at 8:25 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Meetings, Seminars & Conferences, Planning & Strategy, Recession Tactics, Relationship Marketing, Selling Techniques, Wedding Business News · Tagged Andy Ebon, Business Success Through Associations, networking, webinar, Wedding Marketing Authority, Wedlock magazine
About now, you might think I have some sort of grudge against Bella Pictures. You’d be wrong. I’m just incredulous at the marketing techniques it employs to sell its services to brides.
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Posted by Andy Ebon on Sunday, June 27, 2010 at 10:52 am
Filed under Andy's Campaigns, Best Practices, Brand, Image & Identity, Ethics, Internet Marketing, Misinformation, Planning & Strategy, Selling Techniques, Websites, Wedding Business News · Tagged Andy Ebon, Bella Pictures, fuzzy math, pricing and packages, Studio Blue, Wedding Marketing Authority, wedding photography
I thought long and hard before writing this post, because it criticizes the work of another wedding marketing blogger. However, I find this post, Valuing Your Wedding Services: Am I Undercutting?
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The face of this lovely woman is that of a thief. A self-entitled, cold-blooded thief. She is stealing, everyday, from her employer.
She’s not going into the cash register or embezzling from the company checking account. She is stealing time.
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Posted by Andy Ebon on Tuesday, June 22, 2010 at 9:39 am
Filed under Andy's Campaigns, Planning & Strategy, Selling Techniques, Wake Up Calls · Tagged Andy Ebon, self-entitled, selling to the bride, stealing, thief, Wedding Marketing Authority, wedding professional
On the road again. This time to Atlanta, Georgia, for two wedding marketing sem
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Posted by Andy Ebon on Sunday, June 6, 2010 at 9:19 am
Filed under Blogs and Blogging, Facebook, LinkedIn, Marketing Maintenance, Meetings, Seminars & Conferences, Online Marketing, Planning & Strategy, Recession Tactics, Selling Techniques, Twitter, Wedding Business News, Wedding Trade Shows, YouTube · Tagged Andy Ebon, Atlanta, bridal show, georgia, social media strategy, Tommy Vaughn, Wedding Marketing Authority, wedding marketing seminar