Friday, September 3rd, 2010

Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping, in its generalization.

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Andy Ebon, The Wedding Marketing Authority, has agreed to become a regular contributor to the new wedding marketing publication, Wedlock.

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Never one to duck a tough question, Andy Ebon used a verbal flamethrower in labeling ad-supported banquet publications as fatally flawed.

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I brought Wedding University to Greater Cleveland. The sponsoring organization was Today’s Bride, a 21-year old company providing a total package of wedding marketing opportunities, including website, bridal shows, and publications.

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During the next 10 days, Andy Ebon, The Wedding Marketing Authority, will be making meeting presentations and doing seminars in Silicon Valley and Los Angeles, hosted by local chapters of NACE

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It may have come as a surprise to some members of the Las Vegas wedding community that the Perfect Wedding Guide has been in the market for about two decades.

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Apple’s iPad is due for release in about three weeks. As one might expect, there has been a steady stream of news regarding iPad versions of books and magazines, by various publishers .

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The problem with wedding ads is not the publications. Print advertising for weddings is NOT dead. But copywriting seems to be on life support.

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There will not be an InStyle Weddings Magazine in 2010. Its final edition is slated for December 25, 2010.

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I thought it wise to step back and analyze the prospects of wedding industry print media and how the local wedding business is affected.

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