Friday, March 12th, 2010

The problem with wedding ads is not the publications. Print advertising for weddings is NOT dead. But copywriting seems to be on life support.

I thought it wise to step back and analyze the prospects of wedding industry print media and how the local wedding business is affected.

“Andy, could you please give me a list of the optimum marketing methods to make my business successful? I need the Magic Wedding Marketing Pill.”

Snowflakes and Fingerprints are unique. Hate to drop this on you, but most weddings are not unique.

In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints

I Googled ‘Las Vegas Wedding Consultant’ to see the Top 30 results. My blog post from yesterday, which referenced Juliet came up #2.

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