May 22, 2012

When Relationship Marketing is Better Than Selling

Relationship Marketing

I brought Wedding University to Greater Cleveland. The sponsoring organization was Today’s Bride, a 21-year old company providing a total package of wedding marketing opportunities, including website, bridal shows, and publications.

Today’s wedding marketing cliche: SPECIALIZING

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The problem with wedding ads is not the publications. Print advertising for weddings is NOT dead. But copywriting seems to be on life support.

Is wedding industry print media REALLY on the decline?

print-not-dead

I thought it wise to step back and analyze the prospects of wedding industry print media and how the local wedding business is affected.

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