The problem with wedding ads is not the publications. Print advertising for weddings is NOT dead. But copywriting seems to be on life support.
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Posted by Andy Ebon on Saturday, February 13, 2010 at 8:57 am
Filed under Andy's Campaigns, Best Practices, Copywriting, Headlines, Print Media, Traditional Methods, Wake Up Calls · Tagged Andy Ebon, Cliches, Copywriting, Headlines, Mobile Beat, print ads, Wedding Marketing Authority, wedding publications
I thought it wise to step back and analyze the prospects of wedding industry print media and how the local wedding business is affected.
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Posted by Andy Ebon on Tuesday, October 6, 2009 at 9:09 am
Filed under Copywriting, Headlines, Internet Marketing, Lead Tracking, Marketing Maintenance, Planning & Strategy, Print Media, Recession Tactics, Selling Techniques, TV & Radio, Traditional Methods, Websites, Wedding Business News, Wedding Trade Shows · Tagged Andy Ebon, Bon Appetit Magazine, Conde Nast, Cookie Magazine, Elegant Bride magazine, Get Married Magazine, Gourmet magazine, Modern Bride magazine, Wedding Marketing Authority
“Andy, could you please give me a list of the optimum marketing methods to make my business successful? I need the Magic Wedding Marketing Pill.”
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Posted by Andy Ebon on Sunday, July 19, 2009 at 11:36 am
Filed under Andy's Campaigns, Best Practices, Blogs and Blogging, Copywriting, Email Marketing, Facebook, Headlines, Internet Marketing, Landing Pages, Lead Tracking, LinkedIn, Marketing Maintenance, Planning & Strategy, Print Media, Recession Tactics, SEO (Search Engines), Selling Techniques, TV & Radio, Telephone, Traditional Methods, Twitter, Websites, Wedding Trade Shows · Tagged Andy Ebon, bridal show, magic, marketing optimization, successful, wedding marketing blog, wedding marketing pill, wedding publication
Snowflakes and Fingerprints are unique. Hate to drop this on you, but most weddings are not unique.
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Posted by Andy Ebon on Tuesday, June 30, 2009 at 8:15 pm
Filed under Andy's Campaigns, Best Practices, Cliches, Copywriting, Headlines, Marketing Maintenance, Planning & Strategy, Print Media, Selling Techniques, Traditional Methods, Wake Up Calls, Websites · Tagged advertising, Andy Ebon, cliche, fingerprints, snowflakes, unique, unique wedding, wedding marketing, Wedding Marketing Authority, wedding reception
Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?
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Posted by Andy Ebon on Friday, June 5, 2009 at 8:24 am
Filed under Cliches, Copywriting, Headlines, TV & Radio, Traditional Methods, Wedding Humor · Tagged Andy Ebon, bad behavior, bridezilla, publications, tv, Websites, Wedding Marketing Authority, weddings, wetv, your special day
Quality, reader-focused blog content trumps design
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Posted by Andy Ebon on Friday, May 8, 2009 at 9:41 am
Filed under Blogs and Blogging, Copywriting, Headlines, Internet Marketing, Marketing Maintenance · Tagged Andy Ebon, blog content, blog writing, design, Wedding Marketing Authority, wedding marketing blog, writer for the reader
