Comments for TheWeddingMarketingBlog » wedding marketing & selling to the bride http://weddingmarketing.net Andy Ebon | Wedding University ® | 702~510~4938 Mon, 13 Feb 2012 20:24:36 +0000 hourly 1 Comment on Is your local bridal show Rated X? by Bobette Kyle http://weddingmarketing.net/2012/01/30/local-bridal-show-rated/comment-page-1/#comment-18806 Bobette Kyle Mon, 13 Feb 2012 20:24:36 +0000 http://weddingmarketing.net/?p=10359#comment-18806 I believe that--since weddings in general are at most a PG-rated event--there is an implicit assumption made by those attending they will not unexpectedly come across anything inappropriate for any children they may have with them. To me, having X-rated products randomly in a show is a poor decision. Vendors and attendees will trust the producer less in the future. That said, if you get rid of the surprise, to me the problem goes away. What I mean is let people know ahead of time what types of products will be there. Then they can make an informed decision about attending. To me, the obvious solution is to have a separate room or curtained-off area with only the risque products and services. No one's rights are sensibilities are violated and--hopefully--everyone leaves happy. I believe that–since weddings in general are at most a PG-rated event–there is an implicit assumption made by those attending they will not unexpectedly come across anything inappropriate for any children they may have with them. To me, having X-rated products randomly in a show is a poor decision. Vendors and attendees will trust the producer less in the future.

That said, if you get rid of the surprise, to me the problem goes away. What I mean is let people know ahead of time what types of products will be there. Then they can make an informed decision about attending. To me, the obvious solution is to have a separate room or curtained-off area with only the risque products and services. No one’s rights are sensibilities are violated and–hopefully–everyone leaves happy.

]]> Comment on Inspire Smart Success Launches Wedding Industry Magazine by Art Parga http://weddingmarketing.net/2012/02/13/inspire-smart-success-launches-wedding-industry/comment-page-1/#comment-18800 Art Parga Mon, 13 Feb 2012 19:37:17 +0000 http://weddingmarketing.net/?p=10443#comment-18800 Thanks Andy! Thanks Andy!

]]> Comment on What I learned about target marketing from Don Cornelius by Andy Ebon http://weddingmarketing.net/2012/02/01/learned-target-marketing-don-cornelius/comment-page-1/#comment-18086 Andy Ebon Thu, 02 Feb 2012 16:39:19 +0000 http://weddingmarketing.net/?p=10397#comment-18086 Doug... Thanks for chipping in. I'm suggesting wedding-specific shows, targeted toward the wedding audience. I thing general market advertising for wedding industry businesses is waste of time and money. The only thing I'm against is dismissing the choice/opportunity to hit a razor thin target audience, precisely, without doing the research. In particular, I think it's a tactic that bridal show producers and larger, multi-location businesses (such as formalwear businesses) might benefit. I recognize, clearly, that it's not for everyone. By the way, I think general market radio for bridal shows is a colossal waste of money :) Andy Doug… Thanks for chipping in.

I’m suggesting wedding-specific shows, targeted toward the wedding audience.

I thing general market advertising for wedding industry businesses is waste of time and money.

The only thing I’m against is dismissing the choice/opportunity to hit a razor thin target audience, precisely, without doing the research.

In particular, I think it’s a tactic that bridal show producers and larger, multi-location businesses (such as formalwear businesses) might benefit.

I recognize, clearly, that it’s not for everyone.

By the way, I think general market radio for bridal shows is a colossal waste of money :)

Andy

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