The Miracle Of Appreciation

Ideal audience: Hospitality or Wedding Industry

Secondary Audience - Service industries such as real estate or others that serve their clients for large, singular transactions or events.

A platform talk that draws heavily from my experience as a DJ and is really designed for a wedding or hospitality audience. The overall theme is that we can get very busy doing our job and sometimes lose touch with the soul of what we do. The style of presentation is story telling, with a range of emotions from laughter to tears.

The sub-themes and takeaways are:

Appreciation of our place within the event and with the client. We are not the show. We are there to serve.

The Art of Acknowledgement: Giving and receiving thanks, and the long term value of it.

The excitement of being part of someone’s special day… and if you’re really lucky, sometimes, you get to see miraculous things.

Format: Handheld microphone (wireless preferred), platform style

Time Frame: 45 minutes is best. Longer time frame allows for more content to illustrate and underscore the key points.

Selling to the 21st Century Bride:

Mastering the challenges of communicating with Today's Bride

Who should attend: Anyone who is marketing to brides.

About Presentation Content: 25 years ago, the choices for marketing to the bride and groom were limited: Print ads, bridal shows, and referrals. Now, wedding couples have instant access to information at anytime, from anywhere.

Unfortunately, the ever-increasing volume of communication is overwhelming their ability to filter and process information to make buying decisions. Hence, the evolution of Bridezilla, a woman who is overwhelmed by information excess.

This presentation will discuss the symptoms and solutions, adjustments and enhancements that are critical to understanding how to effectively communicate with the Virtual Bride and Groom, in this Digital Era.

Presentation Style: The information is presented as combination of hard facts and light humor. It is a synthesis of the market and media changes, and how they affect the buying behavior of today's bride.

Some of the takeaways include:

Zeroing in on the lifestyle and awareness of the 21st Century Bride

Understanding how information overload, the internet and many kinds of 'new media'

have radically changed what brides know, and how they buy.

Adjusting your media mix to more effectively reach the bride.

Key considerations in launching an overall marketing review for business.

Format: Theater or auditorium style setup. Laptop-based presentation in Keynote and online browser. Wireless lavalier preferred. Internet access not required for this presentation.

Time Frame: 1 hour plus 20-30 minutes discussion and Q & A