Who should attend: An individual who has an existing web site and would like to learn more to improve it. An individual who has yet to build a site and would like to become more knowledgeable before beginning the process.
About session content: What is really critical to people looking at your web site from the perspective of people who visit it? The session will provide up-to-date information on design and construction preferences. You will learn how to better manage the process of building, maintaining or redesigning a web site.
Some of the key takeaways include:
Why the prettiest web site may not be the most effective.
How to make web site structure and content work for you in Search Engines.
How to read the tracking statistics on your web site to better understand how well it’s working.
Examples of industry sites to demonstrate both effective and ineffective techniques.
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
Time Frame: Flexible from 1.5 to 2 hours. Longer time frame allows for greater detail on some items and additional content coverage.
Who should attend: An individual who has an existing web site and would like to learn more about cross-promotion on the web.
About session content: Since the mid-90’s, it has become a web-centric world. It has become exceedingly difficult to stay above the crowd of competitors’ web sites. Creating and maintaining a business blog is one way to continually communicate and promote your website and business, without constant dependence on a Webmaster.
Some of the key takeaways include:
Understanding the differences between a blog and a website.
The technical ease of setting up a blog.
How to use a blog for cross promoting your business and other people’s businesses.
Why ‘RSS Feed’ is one of the most important new terms you need to know, now, and the future of web marketing.
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
Time Frame: 1.5 hours preferred. Longer time frame allows for greater detail on some items and additional content coverage.
Who should attend: An individual who has an existing web site and would like to learn more about the promoting it.
About session content: Just few years ago, web site success was easy. You built a site, submitted to Yahoo!, and people found you. Simple! Today, it’s not so simple. Having a presence in Search Engines is basic to marketing your web site. Come to this session to get current information and search engine strategies.
Realistic expectations from Search Engine activity
How reading your web site statistics is key to making decisions about search engine marketing
Why search engine submissions are not a one-time effort.
Key points about making your web site Search Engine friendly
Other web promotion strategies using traditional and electronic media
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
Time Frame: 1.5 hours preferred. Longer time frame allows for greater detail on some items and additional content coverage.
Who Should Attend: Business owners and sales managers that participate in local bridal shows. This is an effective seminar, both for new exhibitors and exhibitors that would like to improve their bridal show effectiveness.
About session content: Businesses often commit $1000 and more to participate in bridal shows, not to mention staffing and time commitments. All too often, the effort is wasted. Not for lack of trade show traffic, but for lack of advance planning and thoughtful booth set up.
Andy draws on direct experience on over 100 local and national trade shows to coach practical planning and execution that will make any bridal show exhibitor more successful.
Some of the key topics covered include:
Reasons for exhibiting
Setting Goals
Pre-show promotion
Booth layout and design
Staffing
Attire
Trade Show Etiquette
What you should give out..... if anything
Follow up
Networking with fellow exhibitors
Getting set up
The Trade Show supply checklist
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
Success By Association - Building Business Relationships
Who should attend: Any business owner, general manager or sales representative. Program can be for general business or industry specific.
About session content: Almost every business looks for ways to be more efficient in their marketing. Pay one too many bills for phone book advertising, bridal publication ads or booth space in your local bridal fair and you begin to wonder if there is a better way. There is! Networking through business and trade associations. It is through these organizations that you develop business relationships with ‘gatekeepers,’ the people who are in position to refer you qualified leads.
Andy draws on his extensive experience and success in local and national associations to share practical realities and strategies for developing business relationships.
Some of the key points include:
Criteria for joining different associations or networking groups
Setting realistic goals
Strategies for volunteerism and leadership positions
Dealing with requests for donations
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
Who should attend: Any wedding industry business that is spending money (or planning to spend money) in print media and would like their investment to work harder and be more effective.
Some of the most important marketing dollars in the Wedding Industry are spent on print advertising for Weddings. This proactive session will breakdown the imagery and copy in ads to show why some ads pull response and others do not. This session is guaranteed to help you design or revise your print ads to give you more bang for your marketing buck.
Some of the key takeaways include:
The critical importance of a compelling headline.
Copy strategy that piques the prospect’s interest.
Developing realistic goals for your print ads, now that brides spend much of their research time, online.
Break down of industry specific ads to demonstrate and explain effective and ineffective ads.
What you should expect from a directory or magazine publisher.
Format: Classroom style setup. Laptop-based presentation in Keynote or PowerPoint. Internet Connection, not necessary.
Optimum Time Frame: 1.5 hours (includes some time for Q & A)
Who should attend: People who use email regularly in their workplace, but want to use it more effectively, manage information more efficiently, and would like to save time.
About Session Content: We are now inundated with email, much of it SPAM. Learn some foundation email skills that will lighten your load and making email management a much simpler task. This seminar will save you hours a week and increase your effectiveness.
Some of the takeaways include:
Understanding how SPAM impacts your emails.
Understanding the optimum content of an email newsletter.
Review and demonstration of various email newsletter resources.
Format: Classroom style setup. Laptop-based presentation in Keynote and online browser.
Requires high speed online access: DSL or T1 line preferred; wireless or ethernet
